You want to write a book – a very exciting and challenging undertaking. Good for you. You have a great book idea – an idea that you believe needs to be in print. You believe that other people have an interest in what you have to say. You believe that many people will buy your book, and if you do the job of writing correctly, many people WILL buy your book. It is your dream to have your book in every bookstore in the country, perhaps even in several countries. But wait, have you planned beyond bookstore sales? Many authors are unaware that there are many markets for books beyond the bookstores. The bookstores may be your first market, but there are many other “hidden” markets, and here are some key book marketing tips to help you tap into those markets. Let’s begin with the job of writing the book. When you put “pen to paper”, it is important that you focus on one audience but write for many markets. Let’s begin by identifying why you are writing a book. Some people merely want to be a published author, giving them claim to a copyright and their name on a book or go to www.make-your-ebook-sell.com That is satisfaction enough. They don’t care about the financial return or the development of writing or publishing as a career. Other people just want to write a family history and sell it to their extended family. Some people are interested only in selling to the attendees of their seminars. Many others, however, want to sell thousands of books in as many markets as possible. Decide at the beginning of the writing process why you are writing so that you can determine whether or not you are creating a business venture. Once you have established your reason for writing, move on to what you are writing about. Don’t try to be all things to all people or the encyclopedic source of all information on a subject. Choose an area of a subject with which you are very familiar and develop your topic well so that you don’t overwhelm or bore your readers. For instance, if you are writing a cookbook, don’t try to be The Joy of Cooking – that’s already been done. Instead, write about a category of recipes, such as heritage recipes, or recipes of a region or culture, or recipes from famous restaurants, etc. Your goal is to make your book different, and better, than other cookbooks. Having now decided on the why and the what, focus on the whom, meaning who will buy your book. You believe that many people will be interested in your book, but let’s define “many”. For more details visit www.profit-pulling-ebooks.comDo you mean all of the people in your interest group, your church or your workplace, or do you mean everyone? A word of caution, though – there is NO book that is for everyone. Sure, everyone may need your book but not everyone will want it. If your book is a healthy lifestyle cookbook, everyone might need it, but only people who actually want to be healthy will buy it. Do some research on who those people are and where they are likely to actually buy your book? Understand their demographics: age group, income level, shopping habits, activities, etc. Now write for them. What information are your target readers looking for? Is their a gap in the information about a subject that is very familiar to you or in which you have the credentials to fill the gap? Make sure that your book solves a problem or problems for the reader, or make sure that your book will increase the well being of the reader. Avoid falling into the trap of writing to make yourself feel better – you are not the one who will buy your book. Or if you are, you are the only buyer that you will have! The why, what and who now being defined, you can turn your attention to the where you can sell your book. Because there are many markets for books, decide early in the writing process just what those markets are and write to sell your book in those markets. desperately need them to, instead they will sell for pennies. E-Books worth the much money are those that are exclusive, or hard to find e-Books full of information that can truly benefit the readers. These e-Books are either self written, freelance written, or purchased in limited numbers for a copyright holder. Finding these e-Books is a lot easier then you think. For more details visit www.make-your-ebook-sell.com All you need to do is decipher what program online will offer you the most amount of exclusive, or limited issue e-Books at the lowest cost. You can sign up for monthly memberships to content supplier clubs, or you can pay per document online. Typically to buy a niche e-Book with resale rights might cost you between $50 and $300 or so. That being said, you can charge $49 on eBay, and sell 10 copies a day for a year straight. The numbers can be outstanding, and worthwhile if you know what the public is looking for. Another way to locate the highest demand e-Books is to have them done from scratch. First figure out a hot topic, next hire a writer, third brand the e-Book so it won’t be stolen, and sold without your permission. Having a small e-Book done, can greatly enhance your credibility as a vendor on eBay. Can you imagine putting the words, “only available through me” on your listing? This would help sales fly in, and keep your e-Book business profitable online for many years to come.
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