How do I drive traffic to a health, beauty & sports nutrition website?

I’m 32 years old, want to go back to school and simply want to be self employed for my schedule and personal preferences. I have experience in sales but am stumped as to how I can drive traffic to my website. I not only have products to sell but also a business opportunity. I need to get heavy traffic to my website without going broke. Any suggestions.
I currently use google adwords but I’m very uncomfortable with the fact that I’ve spent approx. $400 to net $40 profit from sales. In addition, I stopped my google campaign for about two weeks and pent nothing but my time putting free ads on Craigslist. I earned $75 in pure profit over 3 days from FREE ads.

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